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BRINGING HOMEBUYERS AND SELLERS TOGETHER: Welcome to the H Group! A Real Estate Approach that Makes Good Sense As a prospective home buyer, your primary concern is finding that special home that meets your personal needs and desires. As a home seller, your priority is finding a buyer that will provide you with the maximum sales price within the shortest time frame possible. With Hobson Real Estate Group on your side, your home buying and selling goals will become a reality. Phil's natural ability to connect with people coupled with his dedication to providing superior service to his clients are the keys to his success. In Today's world of instant access and information overload, one of the most difficult tasks for sellers is getting their listing noticed by the right people. Phil recognized this issue and developed an automated process that provides his clients with better, faster exposure to potential buyers nationwide. This investment in technology translates into fewer days on the market and higher sales prices for his clients. In addition to these highly successful passive marketing campaigns, he also actively markets his clients' properties in the Dallas area to ensure prospective buyers are aware of the unique attributes that make his clients' properties valuable. He does this through a combination of building strong relationships with other Realtors in the area, weekly email marketing campaigns, and even by holding catered Realtor preview parties in his client's homes to drive traffic to his listings. This willingness to invest in his clients demonstrates his confidence and his commitment to superior service. If you believe that your Realtor should provide you with this level of service, you'll be glad you chose Phil Hobson to guide you through this important process. In addition to his technical abilities, Phil is a people person. He truly enjoys listening to his clients and prospects and creating strategies that work for them. First and foremost he wants you, his client, to be happy and smiling at the closing table as you sign your closing documents and move into the next chapter of your life. Phil holds a Bachelor's degree from Indiana University in Bloomington. Prior to his Real Estate career, he was a Technology Analyst and Sales Consultant for fortune 100 Companies. He is a member of the National Association of Realtors and the Dallas Pacesetters Networking Group. Contact Phil today and you will immediately understand why his clients enjoy working with him!
Banks Spruce Up Foreclosures to Boost Sales

By Mary Ellen Podmolik

RISMEDIA, March 19, 2011—(MCT)—Bill Schramm and Bethany Siwicki scoured property listings for three months before agreeing to see a home in Round Lake Beach, even though its online pictures didn’t look promising.

“It looked like a piñata blew up in there,” Schramm said. Every room was a different color, and the only way to tell the carpet once had been white was looking at the furniture marks.

But the home they visited bore little resemblance to the pictures. The walls were white, new carpet had been installed, and repairs made. The recently engaged couple immediately submitted an offer and are waiting to close on their first home purchase.

Sprucing up a home to sell it faster and for more money is a strategy frequently advocated by real estate agents. In this case, though, the seller is Wells Fargo Bank, and the home Schramm and Siwicki are buying is a foreclosure.

There are still plenty of dilapidated foreclosures on the market marred by water damage, mold, broken windows and missing plumbing fixtures, properties that hold little appeal except to investors and professional rehabbers.

But as the quality of foreclosures and the communities where they are located has improved, so, too, has interest in them by consumers. To entice those buyers and lessen their inventory of real estate owned foreclosed homes, commonly known as REOs, banks are spending thousands of dollars on some foreclosures. In addition to new paint and carpet, floors are being refinished, old windows are being replaced, and leaky roofs are being repaired.

The strategy benefits the banks and home buyers, who otherwise would have trouble securing mortgages on homes that a lender could term “uninhabitable” because of needed repairs. At the same time, it helps the broader real estate market because while the foreclosures still sell at a discount, it is not at the fire sale prices of unlivable properties.

For traditional home sellers, the trend of banks plowing money into foreclosures means they will have to be more realistic in their pricing, because the foreclosure for sale down the street may look a lot more inviting to prospective buyers.

“Foreclosures used to be fewer and far between,” said Ray Millington, an agent at Century 21 Roberts & Andrews. “The problem is, we say we’ll concede that sale, but what happens when another one pops up. It becomes an ongoing thing. It’s not like you have only one in the subdivision anymore.”

Real estate agents say they are having the same conversation with banks that they have with any seller, and it starts by identifying the target customer for a property. If the answer is an owner-occupant, agents recommend fixes that can range from a few thousand dollars of paint to $25,000 of kitchen upgrades. In the past, banks rejected such suggestions, viewing them as throwing good money after bad, but now some are heeding the advice.

Last month within the city of Chicago, 207 of the 472 single-family detached homes that sold were foreclosed properties. An additional 62 were short sales, transactions in which the homeowner sells the home, with the lender’s permission, for less than the amount owed on the mortgage. Combined, distressed properties in February accounted for 57% of all single-family detached sales and 46% of all condos, according to the Chicago Association of REALTORS®.

Fannie Mae repossessed more than 262,000 single-family homes nationally last year, and as of Dec. 31, its inventory of single-family REOs was almost 163,000.

Under its “first look” program that began in September 2009, Fannie Mae will only consider offers from owner-occupants or buyers like nonprofits during the first 15 days a home is on the market. Fannie sold nearly 29,000 homes to consumers under that program during its first year.

Buyers are jumping on the best REOs, and keen interest can lead to multiple offers. “The ones that are in good shape, people are snapping those up,” said Mike Stodola, an agent at Koenig & Strey Real Living. “The ones that are left are ones that need major work.”

Despite about $30,000 in improvements, the house Schramm and Siwicki will buy for $125,000 still needs work. The couple’s first project is to remodel the kitchen. “It’s probably the most hideous livable house you’ll see, but I can fix it,” Schramm said. “Nothing even comes close to this house in terms of value per dollar. There’s a ton of houses out there that cost less than $125,000. Do I want to buy them and move into them? No.”

It’s not just the house and the neighborhood that help lenders decide whether to make presale investments. It’s also the potential risk of vandalism. “There’s no sense of putting a furnace in there if it’s going to walk away the next day,” said Abe Rabah, of Great Street Properties.

In Barrington Hills, Ill., down the street from one well-appointed home listed for $890,000, is another property, a foreclosure that went on the market at $525,000. The Tudor-style home attracted some foot traffic but no serious consideration.

The house was removed from the market and almost $20,000 of updates and repairs are being made before it’s relisted. “We’re doing everything that is going to make the property look better, but also make it financeable,” said Connie Ritchie, an agent at RE/MAX Suburban. “When you walk in now, you say this is nice and clean. This is something I can work with.”

(c) 2011, Chicago Tribune.

Distributed by McClatchy-Tribune Information Services.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

Have you heard about RISMedia’s Real Estate Information Network® (RREIN)? RREIN is an elite network of leading real estate companies dedicated to providing consumers and their agents with leading real estate information, and committed to the belief that Information Share Equals Market Share. Having only launched this past June 2010, the RREIN network is already comprised of 40 leading brokerages, which make up 575 offices, 30,000 agents, 167,000 closings and represents over $41 billion in transactions. How can RREIN help your recruiting efforts and differentiate your company today? For more information, email rrein@rismedia.com.

Copyright© 2011 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Published Thursday, April 14, 2011 10:01 AM by Phil Hobson

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